Evita Joseph Asare is a beauty engineer at heart.

Evita is the Founder of Evita Joseph Beauty, a leading family-owned beauty brand in Ghana. Her passion for building a generation of confident, beautiful and influential women today, to be role models for tomorrow’s generations led to her start this beauty brand and subsequently fueled her passion to scientifically explore skincare. 

Evita is a certified Makeup Artist with over nine years’ experience in the beauty industry. Having had successes in manufacturing of face products and accessories for women, her research unraveled opportunities to investigate skincare solutions for underlying skin conditions for women. As a Cosmetic Chemist, she formulates custom skincare solutions for clients under the brand name Josephs Lab registered in The Netherlands.

Evita is a trained Mechanical Engineer with over seven combined years of work experience in the automobile and oil marketing industries having worked for both Toyota and Total Petroleum in Ghana. She holds an Executive MBA in Marketing from University of Ghana Business School and she is proficient in using online marketing tools for driving business growth.

She is a member of the Professional Beauty Association and a mentor for the Girl Empowered Programs powered by TANOE, a Ghanaian local initiative that empowers young girls.

 In her spare time, she enjoys her movies and series on Netflix.